AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on Android in Netherlands Q4 2021
Discover the performance of the top 5 beauty retail apps on Android in the Netherlands during Q4 2021. Metrics include weekly downloads, active users, and revenue trends.
During the fourth quarter of 2021, the performance of the top 5 beauty retail apps on Android in the Netherlands showcased varying trends in weekly downloads and active users. Data from Sensor Tower provides an insightful overview of these trends.
Douglas – Parfüm & Kosmetik saw a notable increase in weekly downloads, peaking at 3.9K in mid-December. The app's weekly active users also experienced growth, rising from 9.4K at the beginning of the quarter to 12.6K in mid-December.
RITUALS - Cosmetics maintained a steady download rate, with a peak of 2.8K in the last week of November. Active users showed a slight increase, reaching 10K by mid-December.
Etos had consistent weekly downloads, with numbers fluctuating between 1K and 1.6K. Active users remained stable, peaking at 4.7K in early November.
ICI PARIS XL – Beauty experienced a significant increase in weekly downloads, peaking at 2.7K in late November. The app's active users also saw an upward trend, reaching 6.6K by the end of December.
LOOKFANTASTIC -Beauty Shopping showed moderate growth in weekly downloads, peaking at 983 in the first week of December. Active users peaked at 5.1K in early December before declining to 2.9K by the end of the month.
For more detailed insights and data, visit Sensor Tower.